How Customers Now Use AI to Find, Vet, and Book Appliance Repair
Wednesday, September 23, 2026 (3:30 PM - 4:30 PM) (EDT)
Description
Join us for our next UASA Business Webinar on Wednesday, September 23 at 3:30p EST. Register here and you will be emailed the link to attend.
For twenty years, getting ranked was the goal: show up high, get found, get the call. But ranking only ever put you in front of a customer who then sized you up and made a choice, and that second step now belongs to machines. AI answers in search, agents that call your front desk on a customer's behalf, and assistants that recommend businesses from what's already on a customer's phone are reshaping the path from broken appliance to booked job.
Using real examples from appliance repair companies across North America, this webinar maps the new path step by step: where each AI tool reads your business, what it's saying about you today, and what to have ready so that when a machine sizes up your shop, it gets you right.
Presenter
Alex Tiberi is the president of aptDigital, a digital marketing and consulting agency specializing in appliance repair companies across North America and a UASA Vendor Member. He teaches at ASTI and works daily with servicers on how customers actually find, choose, and book them.
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