BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:Eastern Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:Eastern Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261118T153000
DTEND;TZID=America/New_York:20261118T163000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Proven Customer Retention Strategies
DESCRIPTION:In today's hyper-competitive landscape\, exceptional service alone isn't enough. Appliance service companies face unprecedented challenges\, from aggressive competitors flooding the market with advertising to imposter companies literally pretending to be you online. The question isn't whether your service is superior\; it's whether your customers remember you when their appliances break down. Presented by: Jennifer Malchiodi\, Director of Servicer Marketing at Philosophy CommunicationWe'll explore why even the best service providers might lose customers to competitors who stay more visible and what you can do about it. Discover how a well-thought-out customer retention program can deliver more than a 220% ROI. This isn't marketing hype. It's science and a proven system that builds customer loyalty and helps customers remember your name\, even before the next big breakdown (when they might choose to replace over repair). You'll learn: How to retain your hard-earned customers and increase their lifetime value Why multi-channel visibility matters: Using strategic awareness advertising\, monthly branded emails\, and engaging social media to keep your business top-of-mind How to write valuable content that keeps customers engaged (without sounding salesy) Choosing the right email platform for maximum ROI Learn how to build a retention system that protects your business and maximizes the lifetime value of every customer relationship.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p>In today&#39\;s hyper-competitive landscape\, exceptional service alone isn&#39\;t enough. Appliance service companies face unprecedented challenges\, from aggressive competitors flooding the market with advertising to imposter companies literally pretending to be you online. The question isn&#39\;t whether your service is superior\; it&#39\;s whether your customers remember you when their appliances break down.&nbsp\;</p><p><strong fr-original-style="" style="font-weight: 700\;">Presented by:&nbsp\;</strong>Jennifer Malchiodi\, Director of Servicer Marketing at Philosophy Communication</p><p>We&#39\;ll explore why even the best service providers might lose customers to competitors who stay more visible and what you can do about it.&nbsp\;</p><p>Discover how a well-thought-out customer retention program can deliver more than a 220% ROI. This isn&#39\;t marketing hype. It&#39\;s science and a proven system that builds customer loyalty and helps customers remember your name\, even before the next big breakdown (when they might choose to replace over repair).&nbsp\;</p><p><u>You&#39\;ll learn:</u>&nbsp\;</p><ul fr-original-style="" style="list-style-position: inside\;"><li>How to retain your hard-earned customers and increase their lifetime value&nbsp\;</li><li>Why multi-channel visibility matters: Using strategic awareness advertising\, monthly branded emails\, and engaging social media to keep your business top-of-mind&nbsp\;</li><li>How to write valuable content that keeps customers engaged (without sounding salesy)&nbsp\;</li><li>Choosing the right email platform for maximum ROI&nbsp\;</li></ul><p>Learn how to build a retention system that protects your business and maximizes the lifetime value of every customer relationship.</p></body></html>
LOCATION:
UID:e.4429.1620428
SEQUENCE:3
DTSTAMP:20260901T013121Z
URL:https://members.unitedservicers.com/eventcalendar/Details/proven-customer-retention-strategies-1905391?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR
